What is Match Rate™?

Turns out, measuring protein quality didn’t need to be complicated.

Protein quality varies wildly between foods. Match Rate™ is a simple 0–100% score that shows how closely a protein matches what your muscles are actually made of... what your body truly needs to build and repair itself every day.

Why Protein Quality Matters

Flip over a protein bar or shake and what do you see? “20g protein.” That number feels reassuring, but it doesn’t tell you how usable that protein actually is. And most of the time, it’s not very.

Your body doesn’t just absorb protein and magically turn it into muscle. It has to break that protein down into amino acids, then rebuild new tissue using those... but only if the right ones are available, in the right amounts, at the right time.

Too much of some, not enough of others… and a lot gets wasted... or even stored as fat. Think of building muscle like building a house. If you bring in an extra 1,000 tons of concrete, that’s way more than you need... and it just sits there, unused. Or, if you bring the exact amount of everything except nails, and only bring 50 of them, you’ll only be able to build one room. Everything else goes to waste.

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Unbalanced Protein Turns into Fat

That extra protein doesn’t just float around forever. It’s a “use it or lose it” situation.

Your body might burn some for energy, but most of it gets broken down and stored as fat... just like it would with excess calories or alcohol.

So even if you’re eating high-protein foods… you could be working harder, eating more, and still falling short... because the wrong protein just ends up as extra fat, not muscle.

“How much of this protein is actually usable by my body for growth and repair... instead of turning into fat?” That’s exactly what Match Rate™ tells you.

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Protein comparison chart

High Match Rate = High Efficiency

The closer a protein gets to 100%, the more of it your body can use for muscle growth and recovery. Lower scores? That’s where the waste happens... and where fat gain starts creeping in.

Protein Source

Match Rate™

NutriMatch™

96.2%

Chicken

81%

Beef

85%

Salmon

82%

Whey

48%

Pea

54%

Rice

47%

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Better for Your Body. Better for Your Goals.

NutriMatch™ gives you protein that works smarter, not harder. So you can grow, recover, and feel your best... without the bloat, bulk, or waste.

Protein Quality Changes Everything. We’ve been trained to count grams. But real progress starts when we count what matters.

Match Rate™ isn’t just a number. It shows how closely your protein is aligned with your biology. And when your nutrition actually matches what your body needs? That’s when real results happen.

Our Happiness Guarantee

LiveComplete is designed to give your body exactly what it needs to build, repair, and thrive. If you don’t love the results, we’ll give you all your money back. It’s a win-win for you. Now that’s happiness, guaranteed.

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